International Business Times, June 18, 2026
Louise Giuliano, an Associate Real Estate Broker at Brokers Network, is featured in International Business Times discussing her approach to commercial real estate — one built on selectivity rather than volume. In the piece, Giuliano argues that the industry faces a growing trust deficit driven by misaligned incentives and inconsistent diligence, and explains how she's structured her boutique brokerage to counter it: staying deeply involved in every transaction, evaluating deals on client alignment, long-term viability, and community impact rather than profit alone, and walking away from lucrative opportunities that don't meet her standards. She frames reputation as the most durable asset a broker can build, and measures success through repeat business and referrals rather than deal volume. The article closes with her central philosophy — that the discipline to say "no" is what separates lasting brokers from the rest of the industry.
Read the full article: https://www.ibtimes.com/louise-giuliano-why-she-believes-trust-most-valuable-asset-commercial-real-estate-3804304
